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‘give Today-build Forever,’ Slogan Coined at Straus Reception to U.p.a. Leaders

February 10, 1928
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At a reception at the Waldorf-Astoria last night, tendered by Nathan Straus to Judge Otto A. Rosalsky and Judge Grover M. Moscowitz, who are associated with him in the leadership of the United Palestine Appeal in Greater New York, more than four hundred Zionists, noted for their philanthropies in various Jewish causes, pledged their aid to the campaign for Palestine funds.

What leaders of the United Palestine Appeal have decided to use as the keynote of the campaign was struck by Judge Otto A. Rosalsky, Chairman of the United Palestine Appeal for New York, in his phrase: “Give today and build for ever.” Speaking of this year’s effort to raise funds for the rebuilding of Palestine, Judge Rosalsky said:

“More than ever do the Jews of America realize the privilege that is theirs in the upbuilding of the Holy land. By furnishing the means for a great Jewish center in Palestine, the Jews of the United States are rendering a service to all humanity. We all know what contributions the Jewish people made to the world during their early residence in Palestine. With the construction of a new centre, our people will be able through one tremendous channel to contribute its share in the advancement of civilization, in the propogation of ideas and the progress of culture. We Jews are not simply striving to give a certain number of our brethren a homeland in Palestine; we are trying to enlarge our contribution to mankind.

“I want also to emphasize that what is being done for the rebuilding of Palestine is not a temporary measure. It is being done on a solid and permanent foundation, and therefore when we contribute to the United Palestine Appeal we give today and build for ever.”

Judge Grover M. Moscowitz, Chairman of the United Palestine Appeal in Brooklyn, spoke of the unifying effect of Palestine on Jewish life.

“The cause of the rebuilding of Palestine has bridged the many differences which often separate sections of American Jewry,” Judge Moscowitz said. “It is a project which has united Zionists and non-Zionists, as witness the negotiations which are now being completed for a full Jewish Agency, which is to be constituted of representatives of both these groups. This Jewish Agency is now preparing a report submitted by the non-Partisan Survey Commission, which made a thorough investigation of the resources and possibilities of Palestine. On the basis of this report work for a Jewish Palestine will be accelerated, with greater results for Palestine upbuilding than ever before.”

Another of the speakers at the reception was Senator Nathan Straus, Jr.

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