“Fashions fo 1934” may not be the best picture of the year, but it is by far the smartest. If the women of America do not storm, well at least amble determinedly, tothe houses where itwill b shown, then Hollywood doesn’t know its box office.
When it opened at the Hollywood theare, First National Pictures not only offered a picture for its patons but also a fashion show both on the screen and in the lobby. In the last named spot, mannequins paraded both clad and unclad up and down much to the enjoyment an edification of the asembled interested crowd. This display was nof for teh first night audience alone. I have been told that the same procession will continue its daily promenadetrough the entire first week.
Even without the beauty and fashion show, “Fashions of 1934” is far above par for a movie. It has humor, thrills, action plot, and a good cast. The general idea behind the plot centers around the clever racketeering, in a genteel way, of William Powell who plalys the part of a gent who cashes in on new styles and othes aids to beauty .The background of the picture is the women’s retail clothing business, done in the 57th Street tradition.
Besides inumerable good-looking girls there is music and dancing all of which fits very nicely into the framework of this ambitious and successful venture into a new kind of picture production.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.
