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Shop Talk

March 15, 1934
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The Mad Hatter has decreed, and so, high on the forehead go the new spring hats, and it’s up to you to have your face ready for the new trend. This year you can’t afford to have your face marred by superfluous hair. I know of an electrolysis expert who removes hair, painlessly, permanently, and inexpensively, regardless of how heavy the growth.

Her work is guaranteed; there is no danger of scars or burns, and your skin is left as smooth and free from hair as the day you were born. Many physicians send their patients to her and I have received numerous letters from people who have been delighted with her work. Write me and I’d send you an illustrated booklet with her name and address.

Spring Ahoy! with the new clothes dramatic in their simplicity, and the style is all in the materials. At the Belle Modes Shop, Inc., 15 East 47th street, I saw the city’s loveliest collection of dresses. This shop has made great strides forward by allying novelty with economy, their price range being from $13.75, to $29.75 and up. There you will find those stunning clear pastels which lend such vitality to simple sports wear, enchanting evening gowns, fashioned with muted floral designs on black backgrounds, and those ever smart and practical day time, all time dresses, of black, brown, navy, and gay prints with crisp lingerie touches. This is really an opportunity to furnish your wardrobe beautifully and inexpensively. Mention Joan.

Now is the time to have your old fur coat remodeled, and arranged for free storage, and it’s also the time to buy that new fur coat you have been promising yourself for years. Write me and I’ll give you the name of a wholesale furrier, well known in the market, who is offering my readers this special opportunity of coats, made to order, styles for next year, at strictly wholesale prices. He also has a glorious collection of fur scarf???s, and lest you forget, remodeling your coat now, will save you at least 50 per cent of what it will cost next fall for the same work, and your summer storage problem will be solved. He’ll give you a free estimate!

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