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Shop Talk

October 25, 1934
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You may remember my telling about Jane Engel, a shop on upper Madison avenue, a pretty good substitute for Paradise for those with, say, $14 or $24 in the pocket and, up to that moment, very little hope in the heart of finding anything to put on the back for that price. Maybe you think this is just that old Shop-snooper talking again, but I stake you my life that the clothes of this shop will please you and set you back almost nothing. For instance, there is a wine colored, rough crepe evening dress with a shoulder covering scarf of the wine combined with pink. By means of clever lines it gives you a figure to make Aphrodite envious. There are warm, brown day dresses and soft, lovely velvets for informal evenings and any number of divine black rough crepes, some combined with other colors. On all of those that have clips, you’ll find them excellent pieces of imitation jewelry.

“Higher and wider apart” is the Fall song of the brassiere makers. The new Halfway bras manages to achieve both height and width by means of elastic hocus-pocus and criss-crossed ribbon. Besides, it has a delightful daring—to heighten your spirits as well as your physical appeal. With classic lines approved this season, it’s important to point the figure. The Halfway bras does just that. You’ll find them at Macy’s.

It is very important—now especially—that people should know what time it is. It is important because people who don’t know what time it is are, ipso facto, behind the times. The depression might suddenly stop, and everything become rosy, and these people wouldn’t know it and would go right on referring to their poverty, and sooner or later, one of their friends would do them a bodily harm. This brings me to some Omega watches that, in my gay, spirited way, I call Something. The watch that is most fun to talk about is a man’s watch, which can be worn in swimming or in your bath. It’s absolutely water-proof, has no winder where you would expect to find it, but one concealed inside the case. Omega watches were selected to time the Olympic games, which means that they had to pass a gruelling test of quality and accuracy. They have dial indication of minutes up to thirty and a lot of other things neither you nor I would understand. I thought I’d write about them cause what’s good enough for the Olympic games ought to be good enough for us. They are at Cartier’s.

Now I think it would be nice if all you little ones stopped rolling hoops and really listened to me for just a minute. You have heard me talk of Kargere’s before. Well, the title of my little song this afternoon is: Kargere, or How Not to Go Wrong. To illustrate, let me tell you about some linen to be found there. They have those linen mats that have embroidered on one side, a medium-sized and quite wistful antelope that would be very nice to look at in those brief intervals between courses. Then there are runner mats, partly composed of a wide strip of lace and partly of linen embroidered in different colors after a Persian inspiration and giving the look of jewels. Everything at Kargere’s comes from the place to which you good Americans will go when you die.

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