LONDON (Dec. 26)
Israel plans to ship 150,000 boxes of citrus fruits a day to Britain and the other European markets to reach its target of sales of 12,000,000 cases in Europe during the 1962-63 season, Moshe Levin, European representative of the Israel Citrus Marketing Board reported today.
He said 300,000 cases of Israeli oranges arrived in London before Christmas and were sold in London and the provinces at prices slightly below those of last year. Only 50,000 cases of fruit were shipped to the European continent, mostly to Scandinavian countries and sales there were satisfactory, he added.
He said that sales might be helped by the fact that a large portion of the Florida citrus crop in the United States was lost by the unseasonal cold wave of early December. He said that while everyone sympathized with the consequent losses to Florida growers, sales by Israel and other fruit exporters to Europe probably would be increased because of the mishap in Florida.