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Large Israel Pavilion Opened at U.S. World Trade Fair in San Francisco

September 11, 1964
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An exhibition of Israeli products and services, said to be the largest of its kind ever displayed in the United States, was unveiled in a special Israeli Pavilion at the United States World Trade Fair, which opened a 10-day showing here today. Israel is one of 22 nations displaying its wares at the Fair.

Israel’s exhibition constitutes the first complete participation of Israeli industry on the West Coast, and is expected to provide “great stimulus” for trade between Israel and the West Coast of the United States, according to Michael Geiger, the Israel Government trade commissioner’s representative here.

The Israeli Pavilion, one of the biggest at the Fair, consists of a 5,000-square foot display, especially designed for the exhibition here by Don Gelbart, one of Israel’s greatest architects. Dr. E. Justice-Dayan, director-general of the Israel Company for Fairs and Exhibitions, who is currently directing Israel’s participation in eight other international fairs, came here especially this week to cooperate with Mr. Geiger in the setting up of the U.S. World Trade Fair exhibit here.

The importance attached by Israel to the Fair here was emphasized today with the announcement that Pinhas Sapir, Israel’s Minister of Finance, Commerce and Industry, is coming here Monday to head a large Israel Government delegation to participate in the Fair’s special Israel Day. Other Israelis prominent in Israel’s economic life will join Mr. Capir.

The delegation includes Nachum Shamir, Economic Minister of Israel to the United States; Dr. Y. Foerder, president of Bank Leumi, Israel’s national bank; Dr. H. Gruenbaum, Bank Leumi’s deputy director-general; Gideon Strauss, director of the bank’s New York office; Dr. Y. Arnon, director-general of Israel’s Ministry of Finance; Dr. Max Leron, Israel’s trade commissioner to the United States; and Y. Gil, director of the New York office of the Israel Investment Authority.

Featured at the Israeli Pavilion are exhibitions by Israel’s two leading banks, Bank Leumi and the Discount Bank; a demonstration of the program of the Israel Investment Authority, which is responsible for foreign investments in Israeli industry; and a section devoted to a description of the work in Israel achieved through the proceeds from the sale of Israel bonds in the United States. There are also special exhibits by the Israel Government Tourist Office, El Al Israel Airlines and the Zim Israel-America Lines;

Among the leading exhibits from Israel are displays showing the work of the country’s marketing organization for industry; a demonstration of automobiles manufactured and assembled in Israel; the diamond industry; building materials; stamps, coins and medals; foodstuffs; irrigation equipment; textiles, and handicrafts.

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