U.S. Firm to Start Production of Television Receivers in Israel

Zenith Radio Corporation today announced that production of Zenith 23-inch black-and-white television receivers will begin soon in Israel. Joseph S. Wright, president, said a new company, Overseas Radio Corporation, is scheduled to begin production later this year. During construction of a new plant in Jerusalem, the sets will be manufactured in rented facilities nearby.

The new company is the outgrowth of an agreement Zenith concluded with William E. Robinson, internationally known industrialist, for participation in the formation of the new Israeli company. Mr. Robinson, who has played a major role in the economic and industrial development of Israel, will be board chairman and managing director of the new firm. Zenith will have a substantial minority interest in the venture, with Sam Kaplan, executive vice-president, and Robert S. Alexander, vice-president-manufacturing, serving as directors.

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