Coca-cola Plant to Start Operations in Israel Next February

A Coca-Cola bottling plant will open February 1 in Israel, despite Arab threats to boycott the parent company, it was announced here by Abraham Feinberg, a major stockholder in the new enterprise. The franchise to operate the plant was given to the Central Bottling Company of Tel Aviv, whose principal stockholders, in addition to Mr. Feinberg, are Carl Navarre, president of the Coca-Cola Bottling Company of Miami, Fla., and the Israel Central Trading and Investment Company of Tel Aviv.

Mr. Feinberg said the new plant would employ initially from 70 to 100 Israelis and eventually “several hundred.” He estimated an annual consumption of 200 million bottles of Coca-Cola in Israel — based on the country’s dry climate (“no rainfall nine months of the year”), the low consumption of alcohol by Israelis and the total abstinence from alcohol of Arab citizens.

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