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‘israel Loves Company’ – New Slogan to Attract Tourists for 20th Anniversary

December 28, 1967
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The Ministry of Tourism announced a program of special events throughout 1968 and a new slogan – “Israel Loves Company” – with which it hopes to attract a record number of visitors from abroad during Israel’s 20th anniversary year. On schedule are some 46 events. ranging from a gynaecologists’ convention to Purim pageants that are expected to draw tourists. There will be something special almost every month, a Ministry spokesman said. To make sure that these events do not go unnoticed, the Ministry is arranging for the publication of special Israel supplements in leading newspapers and magazines all over the world.

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