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Jewish Federation Launches Annual Drive; $30 Million Goal to Aid Half-million Persons

“Help Can’t Wait.” With that theme the Federation of Jewish Philanthropies of New York will launch Tuesday night its 53rd Annual Jewish Community Campaign for a record goal of $30 million. George H. Heyman, Jr., President, and Frederick P. Rose. Campaign Chairman said that the goal–believed to be the highest ever sought by one group of philanthropically-supported agencies in any American city–was $5,500,000,00 more than was raised last year. Mr. Rose, who will guide the activities of 15,000 volunteers, said that “the $30 million to be raised is seed money that generates more than $300 million worth of health, welfare and educational activities for the growing number of people from all walks of life who are cared for at its affiliated agencies.” Following the Opening Dinner Tuesday evening, more than 750 groups in industries, trades and professions, in city and suburban communities and in the Women’s organization will swing into action to solicit contributions from past contributions and new givers. Mr. Rose said. “We are mounting the most intensive effort ever undertaken because we are fearful of the consequences to cur community if we fall behind.” Mr. Heyman stated: “Drug addiction, youth alienation, family break-up, mental illness, a diminishing quality of Jewish identification among our young and a growing despair among our aged are on the rise. Never have more people looked to Federation agencies for help than now.” Mr. Rose declared that, “Inability to raise the additional $5,500,000.00 we are seeking would mean that as many as 500,000 people would be affected either through reduced services or by being turned away completely.”

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