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Israel Seeks to Bolster Sagging Tourism from U.S.

The winter slump in tourism is being compensated for by a sharp rise this summer. But Israel’s expectation of a 15 percent increase in tourist traffic for its 25th anniversary year probably will not be realized, according to Hanoch Givton, director general of the Ministry of Tourism.

Givton said a ten percent rise was likely. He said more tourists are coming to Israel now but there has been a sharp drop in tourists from the United States, including Jewish tourists Givton attributed the decline to the weakness of the U.S. dollars on the European money markets. He said the Ministry was starting a new campaign for American tourists with the slogan “In Israel The Dollar Is Still Worth 100 Cents.” a reference to the fact that Israeli currency is linked to the dollar.

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