TEL AVIV (Sep. 3)
Yehoshua Meshulah, the Israeli journalist who originated the “Jewish Common Market” plan and won the support of Miami Beach merchants after the Yom Kippur War, left for Florida yesterday to extend his “Buy Israel” campaign to other cities in that state. According to Meshulah, the sale of Israeli goods in Miami has doubled since the campaign started and is expected to reach $10 million annually.
The “Buy Israel” motto is intended to persuade every customer to spend at least $1 a week on Israel-made products. The campaign was introduced to major supermarket chains such as Food Fair, Publics and Vin Dixie which now carry signs saying “We Sell Israeli Goods.” Meshulah came up with the “Jewish Common Market” project in 1968. It was later approved by the Zionist Congress and the Knesset’s finance committee. But it didn’t get off the ground until after the war last Oct. when Meshulah suggested heavily Jewish populated Miami Beach as a “pilot city.”