WASHINGTON (Jul. 21)
Jimmy Carter’s Campaign Committee is to spend about $1 million on newspaper advertising for the Presidential election campaign and the bulk of it will go to newspapers serving Blacks and Jews in states critical to him, according to Editor and Publisher.
Only about three percent of Carter’s advertising budget for the Democratic Presidential primary was spent in newspapers, the weekly media publication reports in its current issue, but that percentage is expected to jump to between 10 and 12 percent of the $8-$10 million scheduled to be allotted to advertising for the election race.
As in the primary campaign, the report by Jon Consoli said many of the ads will be targeted “at a specific audience such as the Blacks, where Carter wants to solidify his apparent strong support, and Jews, where Carter aides feel he could have stronger support.”