Special Radiothon Dec, 7 to Aid Survival of Jewish Daily Forward

A special Radiothon will take place Dec. 7 on WEVD-FM (97.9) as part of an ongoing effort to insure the survival of the Jewish Daily Forward, it was announced today. Notables from all walks of Jewish life, including Mayor Edward Kach, Zvee Scooler, Clare Barry and Isaac Bashevis Singer will lend their support to one of the oldest institutions in American Jewish life. The Radiothon will be hosted by Art Raymond and Barry Farber.

The Jewish Daily Forward will celebrate its 84th year next April. It is America’s only surviving daily Yiddish newspaper, “Over 30,000 devoted readers depend on the Forward as their primary source of news, features and commentary relating to all facets of Jewish life,” a statement by the Forward noted.

The statement pointed out that the Forward, “as do many other newspapers, finds that the escalation of its costs far outstrips its ability to generate advertising and subscriber revenues.” Last September the Forward embarked on a three-year compaign to raise $600,000.

“The purpose of this year’s Radiothon is to raise as much money as possible in conjunction with Chanukah, and the public is again being asked to support this vital and unique institution, ” the statement said. “The compaign is a measure of the Jewish community’s readiness to keep alive an institution whose survival is so critical to many of its members.”

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