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Trade with Israel

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The U.S. Department of Commerce and the Government of Israel Investment Authority are among the sponsors of a special business forum to be held here this week that is expected to attract some 150 business leaders considering opportunities for trade with and investment in Israel.

Speakers at the forum will include former Florida Governor Reuben Askew and David Rotlevy, Economic Minister of Israel to the U.S., along with Avraham Asheri, Deputy Director-General of Israel’s Ministry of Industry, Trade and Tourism, who is currently visiting the United States.

The seminar, entitled “Discover the Land of International Business Opportunities,” is one of a number of programs designed to provide information about Israeli investment opportunities to American companies. They are sponsored by the U.S. office of the Israel Investment Authority, headed by David Finkelman.

Some 150 U.S. companies are engaged in Israeli business ventures, according to Israeli trade officials here. Among them are 30 of the country’s largest corporations, as rated in the “Fortune 500” list of the nation’s largest industrial companies. They include: International Business Machines, General Telephone and Electronics, Control Data, International Paper, Revlon and American Can Co.

Among the most successful ventures is Motorola Israel, Ltd., which produces computerized irrigation equipment that automatically turns on the water and regulates the flow. Earlier this year the New York brokerage firm of E. F. Hutton announced an investment of $25 million to commercialize scientific discoveries and other research now in the laboratory stage at Israel’s Weizmann Institute of Science.

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