NETANYA (Jan. 23)
An Anheuser-Busch beer will be brewed in Israel and distributed nationally under a licensing agreement signed here. It will be the first American beer to be produced in Israel.
The agreement by Anheuser-Busch International, Inc. licensed National Brewery Limited to brew and distribute one of Anheuser-Busch’s beers for sale in late 1983 or early 1984. The brand was not specified, but Anheuser-Busch products include Budweiser and Michelob.
August Busch III, chairman and chief executive of Anheuser-Busch Companies, Inc., said upon signing the agreement here, “We are delighted with this important development for our company and are confident that, as with all our international licensing agreements, National Brewery will brew our beer in their excellent facilities to our rigid specifications for taste and quality control.”
National Brewery Limited, which is an Israeli company, produces 90 percent of all beer brands marketed in Israel. The remainder is imported from Europe. Murray Goldman, owner of National Brewery, said the company is proud of its achievement of standards which enables it to join the Anheuser-Busch family of international licensees.
Anheuser-Busch International brewmasters have worked closely with National Brewery for more than seven months, and the first test brew is expected to be ready soon.