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Israeli Market Coddling Soviet Olim

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With an influx of more than 8,000 since the beginning of the year and still larger numbers expected, Jewish immigrants from the Soviet Union constitute an important consumer market, and Israeli manufacturers are striving to cater to their tastes.

Ryazhinka, a yogurt-like Russian drink, has appeared on the market here. Its name is imprinted in large Cyrillic letters on a bottle bearing the red and yellow colors of the Soviet flag.

Israel’s largest frozen-food firm will soon introduce what it calls a “Russian medley,” a selection of frozen vegetables “most common in the rural villages, particularly in the Ukraine.”

A supermarket chain is working with a fish processor to produce “kilka,” marinated sardines that appeal to the Russian palate.

Bakers are preparing to add Russian-style sour black bread to their stock. A sugar-packaging plant is already turning out bags with the inscription in Russian, “Welcome to the Sweet State.”

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