The United Jewish Appeal is implementing a change at the top. Rabbi Brian Lurie, the UJA’s chief executive officer and executive vice president, has announced the appointment of Bernie Moscovitz to handle the day- to-day management of the UJA as chief operating officer and vice president for the next nine months.
The move is “a management addition that will strengthen the agency,” Lurie said in a phone interview Tuesday.
Moscovitz had been the national marketing director.
Lurie said he would stay on at the UJA until September 1996, fulfilling the five-year term that he promised when he signed on as executive vice president.
He said he would continue to focus on issues relating to the changing Jewish Agency for Israel and the restructuring plan to merge Diaspora Jewry’s central fund-raising structures.
The new entity being worked out is expected to consolidate the UJA, the Council of Jewish Federations and the United Israel Appeal, which funnels campaign money to the Jewish Agency.
Moscovitz, in turn, will oversee the remainder of the 1996 annual campaign and the beginning of the 1997 campaign.
“We need somebody to manage the day-to-day affairs and focus on the annual campaign” said Lurie, who has been traveling extensively for his job.
Lurie said he plans to return to the San Francisco area, where his family is living when he leaves the UJA, but he is not sure what he will do.
For now, he said, he is “concentrating on the huge job” ahead in the next nine months.