Kosher was the most popular claim found on food products in the United States in 2007.
The kosher label beat out claims such as “All Natural,” the second most frequent claim, and “No Additives or Preservatives,” according to a report from Mintel’s Global New Products Database, a consumer products monitor.
In 2007, companies launched 3,984 new kosher food products and 728 kosher beverages.
Mintel polls have shown that Jewish and non-Jewish consumers believe a product marked kosher is healthier and safer than non-kosher products. Muslims on a Halal diet also eat kosher food, and people on lactose-free and meat-free diets tend to look for kosher certification to ensure products do not contain the things they may not eat.