A birthright israel contest will ask its alumni to give the best reason why their parents should visit Israel.
The winners’ parents will receive a free 10-day trip to Israel in July with birthright, which has sent some 125,000 Jews aged 18 to 26 on free trips there.
Birthright is asking contestants to submit videos or skits explaining why their parents should receive the trip. Nine winners will be selected.
Birthright officials say that they are holding the contest to raise the profile of Israel’s 60th anniversary.
“The contest was conceived as a way to bring high visibility to the 60th anniversary of Israel, not just to our alumni and participants but also to their families,” said Gidi Mark, the organization’s international director of marketing.
Contest details and a sample video are available at www.birthrightisrael.com.