(JTA) — A new Jewish online dating site allows parents to search for their children’s bashert.
The site, which was launched Tuesday, allows parents to browse for potential matches for their sons and daughters, including contacting other parents for more information and setting up casual dates.
"Moms have been setting up their children for centuries," said Danielle Weisberg, co-founder of TheJMom.com. "TheJMom.com puts parents behind the keyboard and lets them do the clicking and the matching."
The site was the brainchild of Weisberg and her brother, Brad, who conceived of the site after their mother asked Brad to see his online dating profile and spent hours searching the matchmaking site to find the right woman for him.