Mad Men’s new Jew (Michael Ginsburg) — double oy!

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Still thrilled to have Mad Men back.

But Michael Ginsberg… the new Jewish character… too Jewish. It felt like I was watching Eugene in a high school performance of “Brighton Beach Memoirs.”

You know you have a problem when Roger Sterling and the WASPs seem less offensive than Matt Weiner and the writing crew (actually, Jon “Don Draper” Hamm directed the episode, so maybe he bears some of the blame).

The whining was like Woody Allen on steroids. And the father… oy, with the Yiddish accent. That was like watching one of the well-meaning gentiles from “Waiting for Guffman” take a stab at the father from “Shine" (Armin Mueller-Stahl: No one will love you like I do — sorry, can’t find the clip).

But if that wasn’t enough … the episode ends with the father breaking out the priestly blessing generally recited by parents over their children at the Shabbos table.

Not sure how they can untangle this mess — but let’s start by leaving the priestly adaptations to Leonard Nimoy.

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