Menu JTA Search

Brett Cohen, the best fake celebrity you think you know

SIGN UP FOR THE JTA DAILY BRIEFING

His name is Brett Cohen and earlier this summer he did one of the best social experiments/pranks ever – pretended to be a celebrity with a fake entourage, paparazzi, bodyguards and fans just to see how people will respond.

Cohen also did that in the best place possible – walking from NBC Studios in Rockefeller Center to Times Square in New York Thousands of tourists who were thriving to find celebrities to take pictures with and then tell all their friends fell for it. Some attributed his work to the recent “Spider-Man” movie and some loved his first single. With an army of 14 people to play along with the stunt, Cohen took pictures with more than 300 people.

This is great:

NEXT STORY