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New Isla Fisher campaign promotes breastfeeding

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Isla Fisher, Sasha Baron Cohen’s better half, has joined Save the Children’s 95 Babies breastfeeding campaign, and traveled to Brazil to promote the campaign under her new role as ambassador, Marie Claire reports.

Fisher, whose father has been involved with the organization for some 30 years, joins other stars such as Victoria Beckham, Myleene Klass, Donna Air, and Mariella Frostrup in promoting breastfeeding to reduce child mortality rates.

“Over past 20 years the government have slashed the infant mortality rate by over 50 per cent and one of the ways they’ve done that is using a unique superfood – breast milk,” she said.

Fisher is a mother of two, and despite spending time filming the upcoming movie, “The Great Gatsby,” she had time to travel to Sao Paulo, where the infant mortality rate has halved since Brazil joined a breastfeeding campaign in 1981.

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