We were expecting Yaniv “Nev” Schulman to start cashing in on the popular documentary-made-MTV show “Catfish” but this came as quite the bizarre surprise.
Schulman, a New York Jew and son of Israeli parents, who made famous in the 2010 documentary “Catfish” after starting a Facebook relationship with a woman without ever meeting her (we won’t spoil the end), is starting his own clothing line.
“Catfish” the show, which recently finished a successful first season, follows Schulman and cameraman Max Joseph as they force people in remote online relationship to confront each other and to find out whether each side is real or fake. Joseph, known for his gray hair, also has his own t-shirt design with the writing “Max is the Greytist.”
A few weeks ago Maroon 5 singer Adam Levine impersonated Shulman and his somewhat self-centered manurisms on an SNL skit.
According to the website that offers the shirts, Looksy, “A portion of proceeds will go to LOVE (Leave Out Violence), an award-winning youth violence prevention organization. http://www.leaveoutviolence.org.”
The shirts are $20 and there are Nev chest hair shirts for women too, in case you want to buy them for your real/fake girlfriend.