Sarah Silverman launches YouTube comedy channel

Jewish comedian Sarah Silverman launched a new YouTube comedy show yesterday, called “Jash,” which she claims means “Just Attitude So Hey” (even though that’s not actually what it stands for).

Google approached Silverman and “Superbad” star Michael Cera about the show, and it debuted at South by Southwest Sunday. Silverman said her first choice for the show’s name was Josh, but that was already taken so “Jash,” it is.

“We each have pages within Jash and we each can curate those pages,” Silverman told the Hollywood Reporter. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”

Silverman and co are hard at work to crank out some funny material for the new show, which will cinlude everything from a “French film noir trailer” to a 25-minute film starring Cera.

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