The 1962 Allied Jewish Campaign was launched here unofficially with a luncheon for big givers who contributed $1, 958, 000 toward the campaign goal of $5,904,429, Isidore Sobeloff, executive director of the Jewish Welfare Federation, reported today. The 1962 goal includes an additional $ 1,000, 000 for the United Jewish Appeal special fund. Officially the drive will open on March 21.
The luncheon was held at the home of Paul Zuckerman, chairman of the campaign. The gifts represented an increase of $350, 000 over contributions made on the same occasion by the same Jewish leaders last year. The increased gifts included those of Max M. Fisher, Federation president, Max Zivian, United Jewish Charities president, Al and Tom Borman, and Philip and Max Stollman.
Mr. Sobeloff described the launching of the 1962 campaign at the luncheon as a response to a challenge ant added that the campaign was “the vehicle through which to render the greatest service to all the needs in Jewish life. “
Mr. Fisher said that Israel was “the only place the Jewish refugees can go to and I am proud of it.” Mr. Zivian, announcing a 70 percent increase over his 1961 gift, expressed the hope that there would be many increases in giving. Speakers included Rabbi Herbert A. Friedman, executive vice-chairman of the United Jewish Appeal and Gen. Chaim Herzog, ex-chief of intelligence for the Israel defense forces.
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