Benjamin Swig, treasurer of the San Francisco Jewish Welfare Fund, has been named National Big Gifts chairman of the United Jewish Appeal’s 1955 drive, it was announced today by William Rosenwald, general chairman of the UJA.
Mr. Swig, who will serve also as the Appeal’s regional chairman for the West Coast and who has been a member of the UJA’s top-level National Campaign Cabinet since 1952, is devoting his first major effort to the mobilization of top gifts in connection with the nationwide drive’s formal opening at a National Inaugural Conference in Miami Beach, Sunday, February 27.
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