The Jewish Welfare Federation will conduct its 1964 Allied Jewish Campaign under the leadership of Charles H. Gershenson, as chairman, and Abraham Borman, as co-chairman, announced Max M. Fisher, Federation president. Mr. Fisher forecast a total considerably in excess of last year’s $4,615,000, which he called an excellent achievement for 1963. He said all indications are that 1964 will be a banner year for the campaign.
The pre-campaign budget conference has recommended that 52 per cent of funds raised in the 1964 campaign, up to $4,800,000, and 90 per cent above that figure, be allocated for overseas and Israel. “If we are to make the necessary improvements in services of our local agencies and continue to adequately support our national beneficiaries, we must raise substantially more in 1964,” Mr. Gershenson said.
Mr. Gershenson is president of the Jewish Community Center and serves on the board of governors of Federation, on the boards of the Detroit Service Group and the Jewish Family and Children’s Service. He has been a member of several survey missions to Israel. Mr. Borman was treasurer of the 1962 Allied Jewish Campaign. He is a member of the board of governors of the Federation and of the United Foundation. He serves on the governing bodies of the Jewish Home for Aged and United Hebrew Schools.
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