El Al Israel Airlines announced here that it is sharply reducing the fare on its business class flights. “For just $180 each way above regular coach fares, travellers to Israel can enjoy El Al’s new business class,” David Schneider, EI Al’s general manger for North and Central America, said at a press conference aboard an EI AI 747 jumbo jet at JFK Airport last Thursday.
According to Schneider, up to now the regular business class fare of EI AI was $2,814. The new business class fare, he noted, will be, in most cases, less than $1,000.
“We believe that this is a new concept in business class” fare Schneider said. “By bringing the price for business class into a range that both business people and vacationers can afford, without sacrificing quality of service, we are confident that the increased volume will justify the move and set the standard for this route.”
Schneider also said that the business class section on all EI AI 747s has been greatly improved to include new features of comfort and luxury. He said that the special business class features include extra large seats of 22.5 inches; more leg room than any other carrier on the route — a full 40-inch pitch; only two passengers for every three seats; sumptuous meals and free drinks; separate check-in and baggage reclaim; and free movies shown on special video screens.
“This offer is unparalleled in the industry,” Schneider said, adding that EI AI is hoping to attract a meaningful number of travelers as a result of the new offer.
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