The first display center in the United States for products manufactured in Israel, will be opened here late in September by the Government of Israel Trade Commission. Plans for the Center, which will display diversified merchandise of Israel’s manufacturers interested in reaching broader markets in the United States, were announced today by the trade commissioner, Dr. Max Leron.
Dr. Leron stated that the modern showroom facilities will serve as a liaison between Israel manufacturers and United States buyers, and will reflect his nation’s growing export trade to this country. Israel exports to the United States reached a new high of $42, 000, 000 in 1962 and, according to Dr. Leron, should top $50,000,000 this year. Dr. Leron said that Mrs, Michael Hyams will direct and coordinate the center.
The creation of the center evolved both from requests of United States merchants who asked where they might see Israel products on display, and from the desire of Israel’s manufacturers to show their wares to the United States professional buying community, Dr. Leron said, American importers of Israel products will be given an opportunity to show their samples as well, he declared. The budget for the center will be covered entirely by the Israel Government.
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