Israel’s image-makers are turning to the pages of the American men’s magazine Maxim. A magazine popular among Anglophone males for its “beer and babes” format, Maxim will send a team to Israel next week for a photo shoot with seven local fashion models.
The idea was hatched by the Foreign Ministry as part of efforts to offset Israel’s image as a hotbed of conflict. The issue with the photo spread is expected on newsstands in June, and will be followed with a review of tourism in Israel.
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