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News Brief

September 10, 2004
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Israel’s Tourism Ministry kicked off its 2004 “pledge to visit Israel” campaign. Timed for the High Holidays, synagogues will send pledge cards to their members asking them to “Save the Date” and make time to visit Israel in the coming year. The campaign is a continuation of the “Israel. I Care. And I’m Going” pledge drive launched in 2003. Some 1,246 synagogues across North America participated last year, and 220,991 American Jews visited Israel in 2003, more than in any year in the country’s history, according to Israel’s Ministry of Tourism. The ministry has set of goal of bringing 1.4 million Jewish tourists to Israel from around the world in 2004.

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