Milwaukee Jewish Welfare Fund Proclaims $1, 750,000 Drive for 1962

The biggest campaign total in more than a decade was unanimously adopted by the board of directors of the Milwaukee Jewish Welfare Fund, when, acting upon the recommendations of the executive committee and the Campaign Cabinet, the sum of $1,750,000 was approved as the 1962 goal.

The goal represents the combined totals of the regular campaign for $1,450,000–which is the identical sum of last year’s drive–and the added amount of $300, 000 for an Emergency Rescue Fund. The latter figure stems from the Milwaukee Jewish community’s participating share in the United Jewish Appeal’s national Special Fund Campaign for $35,000,000 in conjunction with its annual campaign.

In appraising the goal, Ben Marcus, general chairman of the campaign, said it represents a great challenge to the Milwaukee Jewish community. “This goal was not arrived at or adopted easily or recklessly.” he said. “It is the absolute determination on the part of the Jewish leadership of this community that every member will share in the obligations end to it that this great endeavor to meet such great human needs and to build and strengthen our services will succeed in the weeks ahead.”

Harry J. Plous, president of the Welfare Fund, said that he “could not conceive of any other intention on the part of the community but to make this another successful campaign year.” In his view, “unless the goal is reached we will be unable to properly finance all the very vital services that we support.” He listed among these the various health and medical, community relations, cultural and educational, and life saving agencies, as well as services to old and young, recreation and groups, vocational and individual, and others.