In what has become an inspiring and spectacular demonstration of community and volunteer spirit in just a few short years, the United Jewish Appeal’s Super Sunday 1985 will see a record 146 U.S. communities participating, according to Sanford Hollander of MetroWest, New Jersey, UJA Super Sunday national chairman.
The annual one-day telephone marathon, now in its fifth year, is the biggest national fundraising event on the UJA compaign calendar, involving more people and raising more money than any other single national program. In many of the participating communities, Super Sunday will be January 27; in others, the date will depend on local campaign calendars.
“Last year, 135 communities took part, and their 38,000 volunteers raised more than $33 million-itself a record for a one-day mass appeal,” said Hollander, a UJA national vice chairman. “This year, in communities from Tidewater to Tucson, from Orange County, New York to Orange County, California, and all the way to Honolulu, we hope to reach more people and raise more money in a single day than ever before-a projected $36 million.
“Making fund-raising history has been the history of Super Sunday. When the people we call across America hear those telephone messages from their friends and neighbors about the damaging effects of Israel’s economic crisis on the health and human services we support there, and about the needs of the absorption of Ethiopian Jewry, the Jewish needs in our own communities and around the world, we know they will respond generously, and Super Sunday will once again surpass its goal.”
In order to help communities plan and implement their Super Sunday programs, five day-long regional training workshops were held across the country from October through December. Almost 200 Super Sunday chairpersons, other campaign leaders and professionals from 70 communities attended the workshops in Chicago, Newark, New Orleans, Los Angeles and Boca Raton.
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