Shop Talk

Spring is a fickle jade. Now you see her, now you don’t, and then she suddenly smiles at you and you forgive all and rush out to buy your new clothes. Lord and Taylor interpret spring in terms of suits, but realize that the versatility of a good coat and skirt depend on the wealth of accessories provided for. As a result they have installed a complete suit accessory department, with a luscious collection of hand tucked linens, organda and silk, blouses and neck wear. White, and all the spring’s favored blush shades that strike you as colors rubbed of a painter’s palette, or tones the artist had mixed in an ever new way are there. Gloves match, and hats are trimmed with the self-same hues. They are there for you, and your suits glorificaton, so heed the first robin of spring.

How is your face going to look in the glare of a new spring and summer sun? If you are troubled with superfluous hair no cosmetic will cover it, so today I offer you a safe permanent method of removing it, roots and all forever. Mme. Frances at 11 W. 42nd street has the endorsement of the city’s most prominent physicians for her modern painless methods. In a bright sunny salon, high above the hustle and bustle of the avenue, she is ridding countless numbers of women of that menace to fine grooming and beauty, hair on the face! Her consultation is free, so I suggest you visit her soon.

An orchid to Pennington’s, those ingenious furniture people for having installed the only known Home Approval Plan” in the city. Every piece of furniture they sell ## subject to return in the event that it does not fit your room or your general decorative scheme. Their delivery truck will call for the merchandise and you can be ## that there is no extra charge for the service. About their furniture and workmanship, Pennington’s have a single standard of excellence regardless of the price of the merchandise bought. Their furniture is highly styled to your taste, and the net result is that anything bought there lasts longer, wears better and looks better. It’s an experience to visit their show room and factory at 231 E. 42nd street, where you can see furniture in the process of being made, in their large, sanitary, modern, gay looking lofts. You will find that in spite of all the extra service Pennington’s offer for your convenience they meet their competitors prices, and are most times less expensive.

David Herman, formerly secretary of Congregation B’nai Jeshrun of N. Y. C., has recently been made president of the Golden Gate Wine and Liquor Corp., at 2242 roadway. Mr. Herman is an expert in the field of sacramental wines, having served his congregation for years with these products. His firm handles a complete line of liquors, wines, brandies and Slivowitz, Write me for a booklet on how to get thin and stay thin permanently!