Shop Talk

Eight P. M. The moon has already cast it spell upon the ## flowers have released their perfume, night and romance have budded. To be in harmony with this loveliness, beauty advisors dictate that this season your evening make-up must change. Your face must be pale, eyes mystic, lips vivid red and soft; your skin must have that petal finish, that ## white effect like the reflection of moon upon water. For years a beauty specialist I know has experimented with a product which would give your skin that finish, and today he offers you it as a liquid creme, appropriately named “Eight P. M.” Simply apply it to your face, neck, back and arms and use your powder right over it. The result will be a soft alluring finish. Write for address.

The striking personality of Mme. Bronte Horn adds a delightful note of originality to her hats. Every inch a modern Parisian, Madam Horn, gives her hats the essence of modern thought and distinction. The entire spring hat story is at the tips of her dexterous fingers. Her designs are extreme and startling. She studies your face and follows her own well-trained line of thought with the result that her styles captivate and above all else breathe chic, variety and a vitality that give a certain thrill and pleasant surprise. Each hat is made to order at her salon, 218 West 72nd street. One of these creations in your wardrobe will make your Easter an occasion.

Dodging rioting cabs, cabmen, sleet and rain, we made our way to Milgrim’s to smile benignly on their feature coat for this week ## “April Chic.” Provided for in ## wool pique and in double sheer crepe, it is a gem of beauty for Spring, early Spring and advanced Spring. The colors are navy and black emphasized with a dramatic buckle and silver buttons to match. It is infallibly dated Spring, 1934, and the “five star final” in Milgrim style leadership.

It isn’t really smugness that makes you so triumphant and serene after you have had an Elizabeth Arden facial. It’s the Knowledge that you were smart enough to pick that matchless method of rejuvenating your face and erasing those tell-tale lines that come from too much party or just plain neglect. It is acknowledged by multitudes that there are two ways of acquiring beauty: you can go to Elizabeth Arden or Elizabeth Arden can come to you. Her predations created by her personally, answer to every problem your skin presents and her creams, lotions and make-up accessories can be applied at home with sure results.

One of the delightful experiences of a booklover is going over the collections of other booklovers. Rare, unusual, out-of-print editions constantly turn up, books which ordinarily can be found only in libraries of long standing. This is one of the most fascinating phases of Himebaugh & Browne’s bookshop. Daily new collections come into this shop and as the prices are low it is usually a profitable visit one makes to their 46th street and 5th avenue stores. A group of desirable items now being offered at really irresistible prices are:–Hubbard’s Little Journeys, Ltd. ## Edition; Disraeli, Edition; Voltaire, Ltd. Edition, is Volumes. Come in and browse to your heart’s content, or if you would like a catalogue, Himebaugh & Browne will be happy to send one on request.

A note of explanation to David Herman, President of the Golden Gate Wine and Liquor Corp. Mr. Herman is still secretary of Congregation B’nal Jeshurun.