The 1952 nationwide campaign of the United Jewish Appeal which will be formally launched here this week-end was termed by general chairman Edward M.M. Warburg today as “the most crucial campaign in the 14-year history of the U.J.A.” More than 500 Jewish leaders from communities in 41 states will attend the two-day National Inaugural Conference at which the drive for $151,500,000 will be started.
In a statement issued here today, Mr. Warburg said that the most important tasks facing the Conference are: 1. The establishment of a 1952 standard of individual and corporate giving to community campaigns on behalf of the United Jewish Appeal; 2. The formation of a National Campaign Cabinet and the naming of a top level volunteer general staff to help plan and direct the drive; 3. The mapping of emergency actions in response to Israel’s current grave economic crisis; 4. The stimulation of community action in adopting and setting local goals as a pre-condition to success in raising the nationwide goal of $151,500,000.
“This Conference will be meeting at one of the most decisive moments in the history not only of the United Jewish Appeal, but of the State of Israel itself” Mr. Warburg stressed. “The people of Israel are today face to face with the most serious crisis to confront them since May 1948, and it is up to American Jews to make it possible for the United Jewish Appeal to meet this crisis and to conquer it.”
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