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U.J.A. to Launch Hundred-day $35,000,000 Cash Drive

September 10, 1952
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The United Jewish Appeal will seek to raise $35,000,000 in cash within the next 100 days to help meet acute needs of Israel, Jack D. Weiler, of New York, announced here today. Mr. Weiler, who will serve as chairman of the U.J.A.’s 1952 National Cash Campaign, set a target of $25,000,000 cash by mid-October.

Following conferences with Premier David Ben Gurion and other Israeli leaders, Mr. Weiler announced that a U.J.A. national conference would be summoned in Washington on October 18 and 19 and that a special citywide leadership conference would be held in New York on September 25 to raise the city’s quota in the cash drive.

Mr. Weiler told newsmen here that intensification of Israel’s economic and financial plight could be traced in part to the “recent serious decline in U.J.A. campaign receipts.” He said this decline “brought on by the summer lull in campaign activity. especially in the area of cash remittances, has forced a marked depletion in Israel’s hard currency reserves.” He pointed out, however, that during the last three months, when U.J.A. income was at its lowest, Israel had to expend foreign exchange for food for 245,000 immigrants in work centers and to meet government loan obligations.

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