One of the entertainment highlights for attendees of last week's CAJE conference was a performance by Peter Yarrow of Peter, Paul & Mary fame. As part of the ‘60s trio, Yarrow was responsible for "If I Had a Hammer" and "Puff the Magic Dragon," among iconic songs. Now, as JTA reported last month, Yarrow
is attempting to make a difference with the youth of a new generation through a non-profit organization called Operation Respect.
According to its Web site, Operation Respect works "to assure each child and youth a respectful, safe and compassionate climate of learning where their academic, social and emotional development can take place free of bullying, ridicule and violence." The program is resonating in youth programs, particularly North American camps (and now at CAJE) where the concept of tikkun olam is a guiding principle. Yarrow contributes songs to the curriculum, including "Don't Laugh at Me." (Listen to the JTA podcast here.)
On the other hand, there's MTV. While no one has ever accused the network of promoting Christian family values, a promotional campaign for one of its shows offers the opposite of Operation Respect's message, but in the name of entertainment. "Yo Momma" is a competition based on bullying and trash talking about your opponent’s mother, and its new marketing campaign encourages viewers to get in on the action by recording their own "disses" in an online contest titled "Let's Bully."
Perhaps the diametric opposite of "Don't Laugh at Me," "Let's Bully" encourages viewers "to compete in their own insult contests by creating characters and personalized jokes that they can send to their friends. MTV is hoping that the contest, featuring characters created by pasting oversized head shots of one's friends (or oneself) on the bodies of dancing hip-hop figures, finds an audience in the age of YouTube. It’s also trying to create a social online community around the show.
So to recap, we've got a non-profit program aimed at getting kids and teens to stop bullying, and a for-profit, corporate program designed to get kids to bond over making fun of each other. Who says Jewish values are at odds with pop culture priorities?
Given the choice, will children choose to identify with Peter Yarrow or Wilmer Valderrama?