If you aren't a regular reader of tech mags like Wired and Business 2.0, you might not know what Second Life is. But people in the know are aware that Second Life is a 3-D virtual reality world that lives online it's completely user-generated and is thriving. In October, Second Life registered
its millionth inhabitant, and today there are nearly 5 million users, with more joining every day.
According to Wired Magazine, "Second Life is one of a number of so-called massively multiplayer online games. Linden Lab charges a monthly fee of $10 for access to an open-ended virtual world with a developed economy, neighborhoods and communities, all manner of vehicles and the ability to create nearly anything imaginable."
What began as a game has progressed into a wide-scale educational environment, teaching everything from business to urban planning, and providing opportunities for users to trade goods and services for "Linden Dollars." These Linden Dollars can then be exchanged in an online marketplace for real dollars, enabling them to earn from a virtual universe. Real-life companies like Sony BMG, Toyota, Sun Microsystems and CNET, seeing the opportunity, are becoming involved, and Reuters just opened a bureau in Second Life.
But what would any alternate universe be without Jews, a minority in numbers, but prominent in business, media and industry? Well, Second Life got its first synagogue in September, and today one can find a replica of the Western Wall, a yeshiva, a JCC and even a Holocaust museum. This April, the Jewish Media Corp. of Switzerland (JMAG) launches the first Jewish media headquarters, and 2Life the first Jewish magazine in Second Life. 2Life's editor, Kafka Schnabel, has his own blog, where he records his RL (real-life) thoughts about SL (Second Life).
The JMAG office building contains a cafe (The Aufbau Cafe) and an art space (The Tachles Gallery), where monthly events will be held. The first of these will be "PresenText," a virtual exhibition that mirrors the words-and-image exhibition created by PresenTense Magazine, for which I am senior editor, and shown at New York University's Bronfman Center in January.
Will our virtual Jewish counterparts become alienated by virtual institutional Judaism? Will they create alternate hipster magazines to compete with each other? Will a war erupt over the role of the intermarried?
While Second Life is a fairly new phenomenon, it should be interesting to see if this brave new world repeats the mistakes of its offline counterpart or offers solutions that, so far, haven't crossed our real-life radar.