From the minute we saw them, we were entertained, and the marketing message was clear. PCs are stodgy and so yesterday;today is the era of the shiny, all-inclusive Mac. PCs require maintenance and upgrades; Macs are always au courant and ready for action.
In the era of YouTube, those commercials are
not only on TV but on our computers. (To see them all in order,
click here.) My favorite: "Network," in which the "PC" and "Mac" hold hands and add a new digital camera from Japan.)
The ubiquity and popularity of these ads has predictably spawned spoofs.
For fun, there's Frumster, the online dating service, weighing in with their two dating candidates, one found by online dating services and the other by other methods.("Dating Smart" stars the men, "Fairytale Dater" is about women.)
This is the JTA blog, but still... can I get a witness for the GodTube clips? Staid, stodgy "Christians" traditionalists who wear pressed clothing to church and doubt that Jesus would worship any other day than Sunday are pitted against the newer, casual-hip attitude of the "Christ-followers" who wear what they want, and worship when they want, even if it's not Sunday. (The first of four "ads" is here.)
And with Jewtube.com poised to begin providing both original and user-generated content this summer, one can assume that the genre of self-made commercial spoofs will soon expand, with one future topic bound to be this apparent schism between traditional Jewish observance and hipsterized Jewish life, which at first seemed revolutionary and now seems increasingly generic, even prompting one inventive satirist to pen "Hipster Judaism Mad Libs."
The old guard is straight-up tradition; strict and unbending to contemporary trends. The new wave can be flashier and appeal to a more modern audience, but often lacks the content to mean more than a single moment. That's the challenge for those of us who want to keep our old Jewish CPUs, but also want the tools that will help us do the things we need to in today's world. In the same moment, we are both Mac and PC.