Share
Email
PrintBuenos Aires promotes Shoah museum
Buenos Aires subways are using innovative artwork to promote the city’s Holocaust museum.
The subway’s communication firm offered its services for free – as did a photographer and publicity, audiovisual and printing agencies – to create and display three pictures that evoke the Holocaust.
The pictures are “signed” by three of the Holocaust’s perpetrators: Adolf Hitler, Joseph Mengele and Heinrich Himmler.
The slogan reads: “Holocaust Museum. A museum, nothing about art.”
“The idea is to promote the Holocaust Museum to a massive audience,” explained Carlos Fernandez of Grupo Via Subte, the communications firm.
One million citizens commute by subway in Buenos Aires each day. Some 12,000 schoolchildren visited the Holocaust museum last year.
Click to login and write a letter to the editor or sign up for the Daily Briefing.
This article was made possible by the support of readers like you. Donate to JTA now.
Featured Content
Need to know? Get JTA's free e-newsletters!
- Poll: Half of U.S. voters back strike on nuclear Iran
- Reform leader Rabbi Gunther Plaut dies
- D.C. Hebrew-language charter school accepted for review
- Op-Ed: Kick the reaction addiction on campus
- Berman moves to grant investor visas to Israelis
- Holy cow! Calves hijacked into Palestinian territory
- Report: Israeli journalist also works for prime minister
- Larry Greenfield tapped to lead JINSA
