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Costco to sell Torah

November 15, 2009

(JTA) -- The retail giant Costco will sell a special edition of the Torah.

"The Illustrated Torah," published by Gefen Publishing House of Jerusalem in conjunction with The Studio in Old Jaffa and the Jewish Publication Society of New York, will be on sale starting later this month at select stores throughout the United States.

“Because many Jewish and Christian consumers do not have access to a local Jewish bookstore or even a synagogue Judaica shop, having ‘The Illustrated Torah’ at Costco offers a much broader opportunity for this title to be picked up," said Neal Warnick of the Seattle-based Wholesale Solutions, which brokered the deal. "It deserves to be in Costco. They know their membership base and have therefore chosen it to reach those consumers who otherwise may not have the opportunity to consider it for purchase."
 

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