Submitted Comments RSS Feed Comments by Lisa Colton
Posted in: Op-Ed: Jewish groups must learn from Obama campaign
I'd like to introduce another way of looking at the 80/20 rule. Instead of prioritizing our time to build relationships with the 20% of the wealthiest donors, we should prioritize our efforts to build relationships with the most connected 20% of our constituents. These "social media mavens and connectors" are trusted, listened to, and respected. Their communication channels and ability to spread vira messages are more powerful than what our top-down organization/institution based staff can be. We need to use these networks in authentic and strategic ways. I'll provide an example. Beth Kanter is a social media for nonprofits guru. She is in incredibly connected, respected and admired. Her blog provides an absurd amount of information and insight that we consume but don't (have to) pay for. When Beth asks her followers (Blog, Facebook, Twitter, etc) to donate $10 for her birthday to a favorite cause, people jump. She's raised over $215,000 for a Cambodian kids in 2.5 years (7 campaigns, including birthdays). People are giving to and for Beth, regardless of how much they know or care about Cambodian kids. Not only does this redefine the 80/20 rule, but it increases the total market of potential donors (marginally involved Jews, and even non-Jews). Read her blog post reflecting on this success for more info: http://beth.typepad.com/beths_blog/2009/01/birthday-campaign-reflection-creating-a-culture-of-giving-in-your-network.html Jumping online will not solve all of our problems. Doing so in a thoughtful and strategic way can make an important difference. Thanks for helping to put the issue on the map, Gary.
RSS Feed Breaking News
Updated 02/09/12 @ 05:54PM EST
- A poll showed that nearly half of likely voters believed the United States should use military force to prevent Iran from developing a nuclear weapon.
- Rabbi Gunther Plaut, a major figure in Reform Judaism, died in Toronto.
- The application for a proposed Hebrew-language charter school was accepted by the District of Columbia Public Charter School board.
- A truck driving calves from Eilat to the Golan Heights was hijacked into the West Bank.
- U.S. Rep. Howard Berman introduced legislation that would allow eligible Israeli nationals to receive non-immigrant investor visas in the United States.
- Poll: Half of U.S. voters back strike on nuclear Iran
- Reform leader Rabbi Gunther Plaut dies
- D.C. Hebrew-language charter school accepted for review
- Op-Ed: Kick the reaction addiction on campus
- Berman moves to grant investor visas to Israelis
- Holy cow! Calves hijacked into Palestinian territory
- Report: Israeli journalist also works for prime minister
- Larry Greenfield tapped to lead JINSA
Posted in: Guest Post: Simon says federations, denominations and J. orgs can evolve through new social media
05/12/09 01:04 AM
Kol Hakavod, Adam. The paradigm is shifting, and the result is not a new Facebook group, it's a new way of doing business and achieving our goals. This requires tools, skills and questioning many of our assumptions. The measurement of success is not how many people walk in the door of a program, it's how that experience impacts their lives, their families, and their community. Those organizations that recognize this shift and work to align themselves with it will be positioned for success in the coming years. Those who are interested in learning more can read more on Darim's blog, http://www.JewPoint0.org, and start at NTEN (http://www.nten.org) by joining the online affinity group for Jewish organizations - The Tribe.