Hayim Herring http://www.jta.org/user/profile/45696 Rabbi Hayim Herring, PhD, is Executive Director of STAR (Synagogues: Transformation and Renewal). He is writing a book called Tools for Shuls: A Guide to Make Over Your Synagogue. en-us zsilberman@washingtonjewishweek.com Copyright 2012 2012-02-09T;22:54:00-05:00 I also want to note STAR (Synagogues: Transformation and Renewal) has been working with synagogues on Web 2.0 media. Social media offer much potential for building community and marketing. For an excellent post summarizing NTEN's baseline report on use nonprofit use of social networks-see http://tinyurl.com/omlv7n. Beyond learning the actual tools, synagogues and Jewish organizations will have to shift their thinking to accept some loss of control as a part of the trade off for interacting with a larger community. And that, I think, is one of the major challenges they will have to overcome. I'm also writing about this issues at www.toolsforshuls.com. Rabbi Herring 2012-02-09T;22:54:00-05:00