http://www.jta.org/news/ en zsilberman@washingtonjewishweek.com Copyright 2012 2012-02-09T22:54:00-05:00 http://www.jta.org/news/article/2009/10/07/1008376/op-ed-time-for-straight-talk-about-assimilation http://www.jta.org/site/op-ed-time-for-straight-talk-about-assimilation/#When:22:40:00Z Rather than view a killed Masa ad on assimilation solely as a dragon successfully slain, the Jewish community should see it as an opportunity to ask tough questions about the best ways to draw in disengaged Jews, Jewish Theological Seminary professor Jack Wertheimer writes. Frontpage Sub Headline, Opinion, Lead Headline 2009-10-07T22:40:00-05:00