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Philadelphia Launches Appeal Drive with Dinner Tonight

May 22, 1934
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With more than 1,000 men and women, organized as division leaders, captains, co-captains and workers, and the entire Jewish community fully attuned, the United Jewish Appeal of the Joint Distribution committee and the Jewish Agency for Palestine will be launcehd officially with a citywide dinner in the Crystal Ball Room of the Benjamin Franklin Hotel tomorrow evening beginning at 6:30 o’clock.

Dr. Judah Leon Magnes, Chancellor of the Hebrew University, has accepted the invitation extended to him by Julius S. Weyl, campaign chairman, to attend the dinner and deliver the keynote address.

Dr. Magnes is scheduled to leave for Palestine the latter part of this week. His address in this city may, therefore, be viewed as a farewell message to American Jewry. In addition, there will be an address by Judge William M. Lewis, one of the national chairmen of the American Palestine Campaign.

More than 1,000 men and women-the entire campaign personnel-will attend this opening function. Every element in the community will be represented.

The $3,000,000 to be raised in this country is part of a larger sum world Jewry is low raising in order to afford relief and rehabilitation for the Jews within Germany, for the German refugees, as well as for Jews in need elsewhere. Though no quota has been assigned to Philadelphia, it is felt that a sum of not less than $200,000 should be obtained.

Though the campaign itself will not be opened until next Tuesday evening, the preliminary work has been going on for a number of weeks. This preliminary preparation was brought to a head yesterday and today when from virtually every pulpit in the city the principles involved in this campaign were explained in special sermons. Though no money was asked for at the synagogues and temples, the worshippers were requested to attune themselves to the task ahead.

Invitations to attend the opening dinner were sent out during the past week to all participants in the campaign, as well as to leaders in Jewish cultural, religious and philanthropic activity in the city.

Heading the campaign committee is Mr. Julius S. Weyl, with Mrs. Louis Gerstley Jr., as chairman of the Women’s Division, Arthur A. Fleisher and Benjamin L. Rubinsohn are co-chairmen of the committee on the organization of teams with Louis Wolf and Arthur Loeb co-chairmen of the committee on the allocation of cards. J. David Stern, publisher of the Philadelphia Record and New York Evening Post, is chairman of the committee on radio. Judge William M. Lewis and Morris Wolf are co-chairmen of the speakers’ committee.

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