Bar Refaeli is starting her own online lingerie company

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Bar Refaeli revealed that she is starting an online casual lingerie company called together with fellow Israeli model Dudi Balsar.

The website will be fully functional in early November and the merchandise is supposed to be pretty basic and suitable for everyone. According to Israeli financial newspaper Globes, Undeez has raised $1 million from different Israeli investors. Balsar came up with the idea and Refaeli is responsible for marketing and business development, and is also hoping to use her current popularity as leverage.

Refaeli told Elle magazine that through Undeez “you’ll be able to buy clothes — underwear, socks, and t-shirts for men and women — in very soft, basic fabrics. I started the site with a friend because when I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way — they never had time to go buy socks and underwear, that’s for sure! — so this website is great because after subscribing, you get these necessities sent directly to you each month.”

The news came out at the same time we found out that Refaeli’s ex, Leonardo Dicaprio, signed up as an adviser to Mobli, a start-up visual media firm.

It’s exactly like trying to get your ex’s attention by doing things they do, only for people who are insanely rich and hot.


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