Clicking Against Ahmadinejad


There will be no community-wide Jewish protest rally near the United Nations this year on the day Iranian President Ahmadinejad addresses the General Assembly. And that’s not necessarily a bad thing.

In part, there will be no public demonstration Sept. 23, when Ahmadinejad delivers his annual diatribe against Israel, because it is the first day of Sukkot. And in part, it may well be because the organizers of the rally for the past three years recognize that it was becoming a bit of an embarrassment.

Each year on this occasion, dozens of prominent government leaders and human rights advocates from all segments of the New York community offered passionate speeches about the need to speak out against an international leader who calls for the destruction of the Jewish State. But they were addressing a couple of thousand people, consisting of diehard supporters for Israel, with lots of yarmulkes in evidence. And the numbers were bolstered greatly by the presence of Jewish day school students bused in for the event, many of whom were enjoying reuniting with friends from school and summer camp, and paying little attention to the folks on the podium.

This year, the frustrated organizers have wisely deployed the time, energy and funds that would have would have gone into the rally and invested them in what they are calling “virtual advocacy.”

The coalition, which includes a number of inter-ethnic and multi-cultural organizations and is led by the Jewish Community Relations Council with support from UJA-Federation of New York, has launched a site called Iran180 (, urging people to click on and sign a declaration saying “yes” to human rights and “no” to nuclear rights for Iran.

“Not every issue lends itself to a street demonstration,” says Michael Miller, executive vice president and CEO of the JCRC. “When there is sufficient reason, precedent and motivation, it works. But when it might not work, we look for alternatives.

“In this case we had a three-year track record” of staging a protest rally when Ahmadinejad came to address the UN General Assembly. “But it’s very difficult in the fourth year to get people to take to the streets again.”

He noted that “this is not the Soviet Jewry movement, but it should be,” asserting that the Iranian nuclear threat should be viewed not just as a cause for concern for Israel and Jews, but for all Americans and the Western world.

Recognizing the impact of the technological revolution, the coalition is asking people to take action without leaving home – not something available during the Soviet Jewry movement’s heyday of the 1970s and `80s, Miller pointed out.

Iran180’s message is universal, and at a press conference near the UN on Monday morning, Sept. 21, the coalition will air its demands that Iran make a 180-degree reversal on its policies regarding the pursuit of nuclear weapons, treatment of religious minorities, ethnic groups, women, etc.
Many of the same civic leaders and dignitaries who spoke at the previous rallies will be on hand, but their audience will be the press – no crowds. And the coalition hopes to display 10,000 signatures of those who have signed on to the Iran180 campaign.

Miller suggested that this trend of virtual advocacy likely would become more prevalent in the future. His group sponsored several e-campaigns this summer in response to the Gaza flotilla incident, Gilad Shalit’s ongoing captivity and a boycott of a store selling products from Ahava, an Israeli company, and he reports that between 15,000 and 25,000 people responded to the appeals.

The JCRC leader hastened to add that the group still plans to sponsor the annual Salute to Israel Parade in the spring. Hopefully, it will be able to convince a larger and wider circle of people to leave their computers for a few hours and participate.

And for those who prefer to take to the streets to speak out against Ahmadinejad, please note that the pro-Israel group Stand With Us ( is planning a demonstration this Sunday afternoon at Columbus Circle, and the New York Board of Rabbis ( will hold a sit-down protest near the UN on Tuesday.

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